Our first project together was designing the layout of worksheets that instruct students and teachers how to use Mind Designs. These simple flowcharts are the backbone of the Writing with Design curriculum.
As WWD grew, it needed collateral and marketing materials, including a huge 10'x12' banner and seasonal versions of its charming logo.
In 2016, we completed an epic redesign of the eight student-and-teacher manuals that contain the WWD curriculum, building the 900+ pages in Apple Keynote (and for good reason).
Writing with Design looks different from other writing programs, which usually favor saturated primary colors, clipart graphics, and (for some unknown reason) Comic Sans fonts.
Bold cover design makes the manuals easy to find and identify at a glance, even in the busiest classroom. The palette is strong and colorful while steering clear of stereotypical pastels and primary colors. Likewise, the fonts we used are easy-to-read and child-accessible yet much more refined than Comic Sans and its ilk.
The WWD brand is distinct and sophisticated, with a touch of whimsy, and appeals to kids and teachers of all grade levels.
Having a solid brand that engages everyone in Amber's target audience facilitates implementation of her program in schools across the country, with incredible results.
“The ROI on Ina and Laura’s work is easily 10 fold. Hiring them has been hands down the best use of our funding for growth.”
Amber Parks, Writing with Design