When fitness entrepreneur Lisé Kuecker launched her podcast Ready. Aim. Empire. we were thrilled! When she asked us to create the logo and look, we popped the biggest fist-pump. Ever.
Create a regal, instantly recognizable icon for Ready. Aim. Empire. Lisé requested a look that was unisex and different from her other brands. "Empire" needed to stand out, but so did "Ready" and "Aim".
One of our favorite creations, ever. Both modern and classic, it's attention-getting, sophisticated and exciting. Distinct from the pack, Ready. Aim. Empire. has a legion of fans who not only listen but also download and use the workbooks.