Monkey Dog Design
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Ready. Aim. Empire.

When fitness entrepreneur Lisé Kuecker launched her podcast Ready. Aim. Empire. we were thrilled! When she asked us to create the logo and look, we popped the biggest fist-pump. Ever.

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Create a regal, instantly recognizable icon for Ready. Aim. Empire. Lisé requested a look that was unisex and different from her other brands. "Empire" needed to stand out, but so did "Ready" and "Aim". 

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One of our favorite creations, ever. Both modern and classic, it's attention-getting, sophisticated and exciting. Distinct from the pack, Ready. Aim. Empire. has a legion of fans who not only listen but also download and use the workbooks. 

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