Owner Alec Richardson wanted updated branding for the family business that leaned more toward the luxury in Luxury Landscape. His customers are professional contractors and DIY homeowners, often loyal to the business for many years.
Starting with a brochure redesign, Alec envisioned a complete rebrand—including a new website—to roll out over the space of a year.
Over the past year, we've worked directly with Alec to create a contemporary, masculine brand that appeals to contractors and homeowners alike.
Inspired by flagstone walls, Luxury Landscape's look is built on rectangles and thin lines. Modern typography and line icons create a clean look, keeping the focus on high res images of quality products and the luxurious spaces that can be created with them.
The redesigned website saw no dip in search engine rankings—only increased traffic, new leads, and more clients visiting the store after finding LLS online. Alec's team blogs regularly, engaging potential clients the way they've always wanted to, and uses the custom built calculators all day, every day.
“They have the unique ability to somehow see what's in my head and make it real! Great work and very quick.”
Alec Richardson, Owner Luxury Landscape Supply