Common People United wanted a website update that reflected their company personality. They had some banner graphics made in-house, and wanted these used to maximum effect on their site. They also created a boots video to capture their blue-collar roots, and wanted it to make a big impression.
In addition to a blog, CPU also wanted to use their site to advertise vacant positions and showcase client projects.
The new site is bold, fun and hardworking. CPU has seen twice the number of leads come in since the redesign, and traffic has increased, too.
The Squarespace platform allows the team to easily track incoming traffic, popular content and update their blog on the go.
"Perhaps the best thing I can say about Ina (other than the whole "good person" thing) is that she makes things easy."